Reaserch & Publications
My professional journey is a dynamic tapestry woven from academia, media production, marketing, and research strategy. Each chapter reflects my passion for storytelling, insight generation, and creative leadership — all with the goal of making knowledge actionable and narratives impactful.
Publications in Progress
Alotaibi, M., & Jenkins, C. D. (Under review). “What Will They Say About You?”: Nike Advertising and Conservative Saudi Culture.
This forthcoming paper explores how Nike’s global advertising campaigns intersect with conservative Saudi cultural values, analyzing tensions between modern branding and traditional societal norms.
Dissertation
Alotaibi, M. (2025). Portrayals and Perspectives: The Representation of Gulf States in American Political Cartoons from Early Relations to 2020. University of Southern Mississippi Dissertations. 2346. Read here.
This dissertation provides an extensive historical analysis of American political cartoons depicting Gulf States, revealing how visual satire has shaped political and cultural narratives from the early 20th century to 2020.
Peer-Reviewed Articles | The Making of Arab Stereotypes: Racist Portrayals in Political Cartoons during the 1970s Oil Crisis.
Alotaibi, M. (2024). The Making of Arab Stereotypes: Racist Portrayals in Political Cartoons during the 1970s Oil Crisis. American Journalism.
Explores how American political cartoons during the 1970s oil crisis reinforced racist and dehumanizing stereotypes about Arabs. The study uses a visual rhetorical analysis to unpack the visual cues and cultural messages embedded in the cartoons, offering insight into enduring Orientalist narratives.
Peer-Reviewed Articles | Cryptocurrency Era: Rhetorical Analysis of the Power of Leadership Tweets. Journal of Service Science and Management
Alghamdi, S., & Alotaibi, M. (2024). Cryptocurrency Era: Rhetorical Analysis of the Power of Leadership Tweets. Journal of Service Science and Management, 17, 180-197.
Investigates the persuasive power of leadership tweets within the cryptocurrency space, particularly Elon Musk’s influence. Using rhetorical analysis, this study reveals how strategic online communication can shape markets and public perceptions.
Peer-Reviewed Articles | Media Portrayal of Child Refugees in Photographs during Two Distinct Historical Events: The Nakba in 1948 and the Syrian Civil War in 2015. Advances in Journalism and Communication
Alghamdi, S., & Alotaibi, M. (2024). Media Portrayal of Child Refugees in Photographs during Two Distinct Historical Events: The Nakba in 1948 and the Syrian Civil War in 2015. Advances in Journalism and Communication, 12, 183-206.
A comparative visual analysis of media photographs depicting child refugees during the Nakba and the Syrian Civil War. The study examines themes of victimization, agency, and empathy, revealing shifts in journalistic framing over time.
Peer-Reviewed Articles | Economic Pressure on a Novice Independent Podcaster in the Middle East: A Case Study. International Journal of Business Administration.
Alghamdi, S., & Alotaibi, M. (2024). Economic Pressure on a Novice Independent Podcaster in the Middle East: A Case Study. International Journal of Business Administration.
This case study sheds light on the financial and operational challenges faced by novice independent podcasters in the Middle East, highlighting sustainability concerns in a burgeoning media landscape.
Peer-Reviewed Articles | The History of Television and Its Impact on Saudi Society.
Alotaibi, M. (2023). The History of Television and Its Impact on Saudi Society. Eximia.
Traces the development of television in Saudi Arabia and its profound influence on cultural, social, and political spheres. The paper contextualizes television’s role in modernizing Saudi society while grappling with cultural tensions.
Peer-Reviewed Articles | To What Extent Accented Films Intervene in the Construction of Cultural Identity on the Turn of the Millennium?
Alotaibi, M. (2023). To What Extent Accented Films Intervene in the Construction of Cultural Identity on the Turn of the Millennium? Journal of Management Information and Decision Sciences, 26(4), 1–8.
Analyzes the influence of accented cinema on cultural identity formation in the age of globalization, using the Unorthodox series as a case study. The research discusses the implications of cultural integration and identity negotiation in a globalized media landscape.
Book Chapter
Alotaibi, M. (2023). “Polo, Small but Tough”: Arab and Muslim Representations in a Volkswagen “Commercial.” In Race, Representation, and Satire (Lexington Books).
A critical examination of a Volkswagen advertisement’s portrayal of Arabs and Muslims, revealing underlying biases and racialized tropes. This chapter unpacks how commercial narratives perpetuate cultural misrepresentations under the guise of humor.
Current Location: Boca Raton, FL, USA
Alotaibi.meshari@outlook.com
+1 (360) 986-4623
www.mesharialotaibi.com
